An exceptional customer experience begins long before a customer visits a Hendrick dealership. Customers may only see the final results, but exemplary service starts with the people who deliver it and the culture that supports them.
At Hendrick Automotive Group, our mission is to be the premier quality vehicle retailer in the world; providing the best opportunities for our team members, customers, communities, and the manufacturers we represent. Reaching that goal requires an environment where teammates are supported, empowered, and positioned to succeed.
Simply put, when we take care of our teammates, they will take care of our customers.
Built Around People
The foundation of Hendrick Automotive Group is a shared set of core values that guide everything we do, from the way teammates interact with and support one another to the manner in which we serve customers at Hendrick dealerships nationwide.
- Servant Leadership: Consciously putting the needs of others first, because to serve people is to value them.
- Teamwork Through Trust & Respect: When we trust and respect one another, we work as a team to achieve at a high level.
- Integrity: Doing the right thing with honesty and transparency drives every action we take and every decision we make.
- Commitment to Customer Enthusiasm: An everyday commitment to the customer experience where we are empowered to exceed customer expectations.
- Passion for Winning: Striving to be the best, not the biggest, and therefore defined by how we treat our people.
- Accountability at All Levels: Taking ownership of our actions and decisions allows us to grow as individuals and support each other as a team.
- Commitment to Continuous Improvement: Always seeking opportunities to learn, grow, and improve as individuals and as a team.
Together, these values create a workplace where teammates are empowered to grow, collaborate, and succeed. They reinforce a simple but important belief – great customer experiences begin with great teams. When we invest in our people and encourage them to exceed expectations every day, we create an environment where exceptional service becomes natural.
Driven by Service
Customers may not see the people and processes working behind the scenes, but the impact is evident in every interaction. When teammates feel supported, valued, and equipped to succeed, they’re better positioned to provide customers with attentive service, knowledgeable guidance, and personalized support.
Whether assisting with the purchase of a new vehicle or providing expert maintenance years later, every customer experience is a direct reflection of the person behind it. Those principles ultimately foster a culture that naturally translates into stronger customer relationships and a better overall dealership experience.
Recognized by Those We Serve
The positive impact of a strong workplace culture is reflected in more than just day-to-day operations; it also leaves a lasting impression on both teammates and customers. At Hendrick Automotive Group, that impact has been recognized through honors that reflect both the employee experience and the trust we’ve earned from those we serve.
- Hendrick Automotive was recently named one of Glassdoor’s Top 50 Best-Led Companies in the United States. Based entirely on voluntary reviews from Hendrick teammates, this recognition demonstrates that our culture continues to resonate across every level of the organization.
- Hendrick Automotive Group was also recognized by Forbes as one of America’s Most Trusted Companies in 2026, the only automotive retail organization included to earn the honor. While the recognition reflects a variety of factors, it mainly reinforces the trust we continue to earn from customers and communities nationwide.
Together, these recognitions serve as powerful examples of the connection between the strength of Hendrick Automotive Group’s culture and the first-class customer experience our dealerships strive to deliver every day. It's a philosophy that has guided our organization for decades and will soon define the customer experience at Land Rover Northlake.
The Hendrick Difference Awaits
When Land Rover Northlake officially opens its doors, customers will experience far more than a new destination for Land Rover and Range Rover sales and service. They'll benefit from the same first-class customer care, personalized service, and unwavering commitment to excellence that have become synonymous with Hendrick dealerships across the Charlotte region and beyond.
From the first showroom visit, customers can count on Land Rover Northlake for honest guidance, dependable service, and trusted expertise. Whether you're purchasing a new SUV or returning for routine service, you'll find a team fully committed to serving you and supporting your automotive needs for years to come.
The people behind the experience are what make Hendrick Automotive Group different. It's a commitment you'll see in every interaction, every visit, and every experience at Land Rover Northlake, proudly serving Huntersville, Cornelius, Davidson, and the surrounding communities.