In the automotive retail industry, a key ingredient to success is strong relationships between dealerships and the manufacturers they represent – rooted in trust and shared values. Hendrick Automotive Group and Land Rover are a prime example. For decades, the two organizations have shared a passion for luxury vehicles and delivering elevated customer experiences.
When Land Rover officially entered the U.S. market in 1987 with the iconic Range Rover SUV, thousands of applications were received for just 36 original dealership locations. Among the retailers selected was Hendrick Automotive Group, and Land Rover Charlotte became an original member of the Range Rover of North America Charter Group.
Nearly 40 years later, Land Rover Charlotte has become the area’s go-to destination for the Land Rover lineup of luxurious and ruggedly capable SUVs. That storied relationship between Land Rover and Hendrick Automotive Group will continue with the upcoming opening of Land Rover Northlake, granting immediate access to Land Rover sales and service for drivers in Huntersville, Concord, Davidson, and surrounding Lake Norman communities.
A Reputation Earned Through Trust
The experience of owning a luxury vehicle extends far beyond the vehicle itself. At Hendrick Automotive Group, we believe the dealership experience should reflect the same level of quality, craftsmanship, and attention to detail that defines the Land Rover brand.
Guided by our “Commitment to Customer Enthusiasm” core value, we strive to deliver premium customer experiences through personalized support and genuine care. That philosophy is showcased throughout our nationwide dealership network and has helped establish one of the most distinguished reputations in the automotive industry.
- Since 2019, Hendrick Automotive Group has ranked No. 1 in the country for online reputation among all dealership groups, public or private. Seven consecutive years as the industry’s reputation leader is a testament to the trust and satisfaction we’ve earned with our customers.
- In the 2025 individual dealership online reputation report from Reputation.com, Land Rover Charlotte ranked 20th among all U.S. dealerships, making it the highest-rated Land Rover dealership in the country.
- Hendrick dealerships have collectively earned more than 900,000 five-star online reviews, a number that continues to grow each day.
These accolades are notable achievements for Hendrick Automotive Group, but more importantly, they’re a testament to the trust and confidence customers continue to place in our dealerships.
Luxury Experience, Proven Results
Consistently delivering exceptional service has long been, and will always remain, a central focus at Hendrick Automotive Group. That commitment has translated into award-winning performance, with Hendrick dealerships earning more than 750 manufacturer recognition awards since 2000.
Among these recognitions are multiple Pinnacle Retailer Excellence Awards earned by Land Rover Charlotte. The award honors dealerships that demonstrate dedication to excellence and the Land Rover brand and recognizes exceptional performance in core business categories including customer advocacy, sales, and aftersales. Annually presented to a select group of Land Rover dealerships, it is the highest honor a North American Land Rover retailer can receive.
Once open, Land Rover Northlake will provide the same first-class customer experience that has long defined Hendrick Automotive Group dealerships, backed by decades of trusted expertise and proven performance.
What Our Customers Are Saying
While awards and recognition are certainly meaningful, real-world feedback remains the clearest reflection of the relationships and lasting impressions customers experience at Hendrick dealerships.
“Multiple purchases from here and I couldn’t be happier! The team at Land Rover Charlotte always delivers incredible service that you can’t get anywhere else. They take pride in what they do, and it shines through in both the experience and product that you get. Cannot recommend this dealership enough!” – Land Rover Charlotte Google Review
“We had an exceptional experience purchasing our Range Rover. From start to finish, the process was smooth, professional, and genuinely enjoyable. Our salesperson was knowledgeable, attentive, and never pushy – exactly what you hope for when making a significant purchase. She took the time to understand what mattered most to us, answered every question thoroughly, and made sure we felt confident and comfortable every step of the way. The dealership itself was well run, efficient, and respectful of our time. Everything was handled with transparency and care. We absolutely love our Range Rover and couldn’t be happier with the experience.” – Land Rover Charlotte Google Review
“One of the things I value most about my experience here is the level of trust and personal care. The experience here goes beyond routine service – it feels personal, thoughtful, and trustworthy. That level of attention and consistency is exactly why I keep coming back and why I would absolutely recommend this dealership to anyone looking for service they can rely on.” – Land Rover Charlotte Google Review
Carrying the Tradition Forward
For nearly 40 years, Hendrick Automotive Group and Land Rover have built a relationship rooted in trust, expertise, and premium customer experiences. With the opening of Land Rover Northlake, that same level of service will soon expand to north Charlotte and provide greater access to Land Rover sales and service for drivers in Huntersville, Davidson, Cornelius, and the greater Lake Norman area.
Whether shopping for a new luxury SUV or visiting for expert vehicle maintenance, customers can expect professionalism, knowledgeable support, and personalized care from the automotive experts at Land Rover Northlake.